Noah Rosenberg

journalist | entrepreneur | storyteller

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GQ magazine: Our Man in South Africa: After the Cup, a Nation Wonders, ‘Now What?’

July 13th, 2010 · No Comments · Article


Tiny children waved as the mustard-yellow Metrorail rolled into town, carrying car loads of lucky fans headed for the 2010 FIFA World Cup final. As Soweto’s Soccer City Stadium came into view, they were staring and smiling, two or three deep, as if the President were on his cross-country farewell tour. This was a big moment, even for those who could only watch from the front of their tin shacks.

With the tournament now behind us, the issue here is whether, in the end, this was a boon for South Africa or just a flashy boondoggle. The morning after Spain hoisted the trophy, most of the headlines in South Africa are leaning toward thumbs up. But beyond new stadiums and some stronger infrastructure, many folks on the ground here wonder if there will be any lasting impact…
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